Final Campaign Roadmap

In 60 seconds

• The final is not a new project: it is the work you already made, finished, made consistent and pitched as one campaign.
• You turn in five required assets plus a Campaign Deck of 8 to 12 slides.
• Cohesion counts: every asset should look like it came from the same brand.

Do this: finish and pitch your team’s brand kit and visual campaign: five required assets plus an 8 to 12 slide Campaign Deck.

Your next steps

1. See what to turn inFive assets plus the deck
2. Plan your productionLeads, reviewers and a timeline
3. Check the gradingRun the checklist as a team
4. Prep for pitch dayTiming, handoffs and Q&A

Your final project is a complete brand kit and visual campaign for the brand your team invented, pitched live. Every team assignment this semester is one layer of it, and this page shows how they stack and how the final is graded.

Team skillsPlan your Final Campaign productionGive every asset a lead and a reviewer, and get a dated timeline that builds in the Critique Sprint.Open the planner

What the final must include

Each row is one part of your final campaign. Start from the assignment you already did, then use the Learn it topics to make it final-ready. Topic numbers match the course page.

Checkpoints along the way

The final is not a new project. It is the work you already made, finished, made consistent and pitched as one campaign. Each step builds on the one before it.

• Visual Brand Audit, Personal Moodboard and Personal Logo build the skills: reading visual systems, curating a cohesive look and designing a mark.
• Imaginary Brand Brief sets the strategy: brand name, target audience, AI persona, competitors, personality keywords and visual direction. It becomes your final brand brief.
• Brand Identity Board turns the brief into a system: logo, colors, fonts, photo style and voice. It becomes your final identity board.
• Brand Photography Assignment puts the identity board into real images. Your five edited photos go straight into the campaign.
• Individual Platform Content Design takes the system onto one platform per teammate, at the correct dimensions.
• 1-Minute Brand Story Video puts the brand in motion with a hook, a story and a clear CTA.
• In-Class Critique Sprint is where other teams test your drafts. Use their feedback before you finalize.
• Campaign Deck pulls it all together for the live pitch.

How you’ll be graded

Run through this checklist as a team before you submit.

• Cohesion: Every asset looks like it came from the same brand: same colors, type, logo use and photo style.
• Strategy & positioning: We can explain why each visual choice fits our audience and our positioning.
• Execution: Designs are polished, photos are sharp and well lit, platform sizes are correct and the video has captions.
• Live presentation: The pitch is clear, rehearsed and fits the time, and everyone speaks.
• Team collaboration: Every teammate’s work shows up in the final, and the pieces connect.

Pitch-day tips

• Eight to ten minutes, then two to three minutes of Q&A. Rehearse with a timer.
• Everyone speaks. Plan the handoffs so each teammate presents a part they built.
• Dress professionally. You are pitching a brand, so look the part.
• Show the work in context. Let the photos, platform designs and video carry the story instead of reading slides.
• Prepare for Q&A. Be ready to explain why you chose this audience, these platforms and this look.

Frequently asked questions

What is the MARK 475 Final Campaign?

The MARK 475 Final Campaign is a complete brand kit and visual campaign for the brand your team invented, pitched live. It is not a new project. It is the semester's team assignments, from the Imaginary Brand Brief to the brand photos and video, finished, made consistent and pitched as one campaign with five required assets and a Campaign Deck.

What assets are required in the final visual campaign?

The final campaign requires five assets plus a Campaign Deck of 8 to 12 slides. The assets are a final identity board, a final brand brief, five edited brand photos, every teammate's platform designs at the correct dimensions, and a final video of 55 to 65 seconds with a hook in the first 3 seconds, a clear CTA and captions.

How is the final visual campaign graded?

The final campaign is graded on five areas: cohesion, strategy and positioning, execution, live presentation and team collaboration. Cohesion means every asset uses the same colors, type, logo and photo style. Execution means polished designs, sharp photos, correct platform sizes and captioned video. Every teammate's work should show up, and everyone should speak in the pitch.

How long is the final campaign pitch?

The final campaign pitch runs eight to ten minutes, followed by two to three minutes of Q&A. Teams should rehearse with a timer, plan handoffs so each teammate presents a part they built, and dress professionally. Let the photos, platform designs and video carry the story instead of reading slides, and be ready to explain your audience, platforms and look.

How do earlier assignments build into the final campaign?

Each earlier assignment becomes one layer of the final campaign. The Imaginary Brand Brief becomes the final brand brief, the Brand Identity Board becomes the final identity board, and the Brand Photography Assignment supplies five edited photos. Platform designs, the 1-Minute Brand Story Video and feedback from the In-Class Critique Sprint all feed the Campaign Deck.