Executive Education · Human Centered Lab
Design and Innovation
Human-centered design starts with the people you serve: understand the real problem, generate better ideas, and test them before you commit. These sessions teach the discovery phase of design and how leaders build a culture where creativity turns into innovation, and they build Creative Leadership Self-Efficacy (CLSE), our term for the confidence to lead people toward creative solutions.
Sessions
2 sessions. Each has a slide deck you can open and review, plus a hands-on tool or activity.
Human-Centered Design Bootcamp
The discovery phase of human-centered design: empathy, curiosity and casual learning conversations.
Slides · Four Fabulous Questions
Creativity and Innovation
What creativity really is, how it differs from innovation, and how leaders build a creative culture.
Slides · Creativity Conversation Guide
Questions leaders ask
What is Creative Leadership Self-Efficacy (CLSE)?
Creative Leadership Self-Efficacy is a concept developed by Jules Morris and Michael Lane Morris: a leader’s belief in their capacity to inspire and mobilize creativity, within themselves and others, to understand complex human challenges, imagine new possibilities, experiment with solutions and bring about meaningful, positive change. It builds on Bandura’s self-efficacy and Tierney and Farmer’s creative self-efficacy, and shifts the leader from being the source of creative answers to enabling others to create answers together. In a 2026 Accenture Song survey, 83% of executives called creativity a key leadership capability, yet only 16% of companies very frequently turn creative ideas into growth initiatives. Read the full definition at BOMBDIGGITY.
What is human-centered design?
Human-centered design is a creative problem-solving process that starts with empathy for the people you are designing for. Teams discover what people really need, generate ideas, and prototype and test them.
What is the difference between creativity and innovation?
Creativity is coming up with new and useful ideas. Innovation is putting those ideas to work so they create value.
Is there a one-day version of the bootcamp?
Yes. A one-day workshop certificate for groups is linked from the Human-Centered Design Bootcamp page.