Digital Marketing Strategy
Strategy, channels, content and measurement for modern marketers.
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Design for the Edges: Why Accessibility Is Just Good Marketing
Human-centered means every human, and that includes abilities. Design for people at the edges and you usually end up designing something better for everyone.
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Find the job, and the rest gets easier
Jobs to be done is one of my favorite lenses for marketers. Figure out the job, and the strategy and creative become much easier to build.
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My marketing lab has goats in it
Students ask how I keep up with platforms that change every month. Lane and I run our own lab.