MARK 465
Posts connected to MARK 465 Strategic Digital Marketing.
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10 Cool Things You Can Do in Canva (That Most Students Never Find)
Ten Canva features that save real time on real marketing work, shown step by step with a practice coffee brand we built in Canva.
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Design for the Edges: Why Accessibility Is Just Good Marketing
Human-centered means every human, and that includes abilities. Design for people at the edges and you usually end up designing something better for everyone.
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How Marketing Majors Stand Out in Interviews: Prepare, Show Your Thinking, Follow Up
Employers are not hiring a resume. They are hiring the way you think. Here is how I coach my students to prepare for marketing interviews, talk…
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Find the job, and the rest gets easier
Jobs to be done is one of my favorite lenses for marketers. Figure out the job, and the strategy and creative become much easier to build.
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My marketing lab has goats in it
Students ask how I keep up with platforms that change every month. Lane and I run our own lab.
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Pick the personal brand strategy you can keep
Mark Schaefer compared three paths to a personal brand, and I was one of them. His conclusion is the lesson I want every student to hear.