Teaching

Jules with a large group of graduating Haslam students at commencement

I teach digital and visual marketing at the University of Tennessee’s Haslam College of Business, and human-centered leadership and design in the Smith GLS Honors program. My classes are built around real clients, real problems and work students can put in a portfolio.

Course resources

16 topics

Marketing 465: Digital Marketing

Strategy, content, analytics and community, built around a real client consulting project.

17 topics · Interactive lab

Marketing 475: Visual Marketing

Design foundations, brand identity, photography and short-form video, built around an imaginary brand.

Also teaching: Human-Centered Leadership & Design (Smith GLS Honors program) and courses in several Haslam MBA programs.

In and beyond the classroom

Learning sticks when it’s shared. Here’s what that looks like with my students.